the Administrative Sector of the State Administration for Market Regulation中文版
2019 Food Industry “Thinking and Sharing" Workshop for Public Relations Managers was Successfully Held
Updated:2019-04-26
  On April 25, 2019, the China Nutrition and Health Food Association (CNHFA) held 2019 Food Industry “Thinking and Sharing" Workshop for Public Relations Managers in Beijing. More than 200 professional managers, industry experts and media representatives from more than 100 member companies gathered together to discuss public relation changes in the new era, share views on the understanding of public relations, and create values for public relations management.

  
  The meeting was chaired by Li Liangqiu, deputy secretary general of the CNHFA. Bian Zhenjia, president of the CNHFA, attended the meeting. Chen Shaozhou, deputy director of the Food Safety Sampling and Monitoring Department of the State Administration for Market Regulation, introduced the basic situation of national food safety by presenting data, and explained in detail the requirements, methods, processes, and result management of national food safety sampling and inspection under the topic of “food safety sampling, inspection and result management”; Liu Lingling, a professor from the Department of Economics of Tsinghua University's School of Economics and Management, shared her views on the Internet 4.0 era of China's agriculture and food industry from the perspective of global economy, and the impact and challenges of international economic development on the food industry; Hu Yinglian, a professor of Social and Ecological Civilization Teaching and Research Department of the Central Party School of the Communist Party of China (National School of Administration), analyzed the impact of the 100-day campaign on rectifying disorders in the health food market management, and proposes suggestions based on the nutrition and health food management systems of developed countries; Zhang Qiu, deputy director of the Department of Emergency Drills of the State Drug Administration's Advanced Research and Study Institute (Safety Emergency Training Center), shared her views on food safety emergency warning, public opinion management of food safety incidents, and risk management for enterprises under the topics of “Food Safety Risk Warning and Response”. Liu Xuecong, secretary general of the CNHFA, introduced "the Influence and Support of Industry Organizations on the Bublic Relations of Member Units".
  
        Yang Guochao, senior vice president of Royal Friesland, and Peng Xianwu, director of the Technical Regulations and R&D Department of Amway (China) Commodity Co., Ltd., were invited to share their opinions under the topic of public relations literacy in the food industry.