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SAMR Issues Measures for the Supervision and Administration of Live-streaming E-commerce

Publication Date:2026-01-07

source:The State Administration for Market Regulation

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On 7 January, the State Administration for Market Regulation (SAMR) issued the Measures for the Supervision and Administration of Live-streaming E-commerce, which came into force on 1 February 2026.


More: https://www.samr.gov.cn/zw/zfxxgk/fdzdgknr/fgs/art/2026/art_ce66ea61fcec4583b5dbd677f470088b.html